Trending Makeup Products 2024. Maximalism, minimalism, and nostalgia are all colliding, so we tapped into beauty industry experts to determine where makeup is heading this coming year. After testing thousands of products throughout the year, our 11 editors came together with nine beauty experts to choose over 100 winners.

 — an airbrushed flush, ombré lips, striking eyeliner… experts predict that 2024 makeup trends will center around the power of one.  — want to get a jumpstart on the 2024 makeup trends to know about?